I’m not big on introductions. You know when you start school or go to a group interview and to break the ice you’re supposed to tell complete strangers two interesting facts about yourself? Ugh — I am NOT.A.FAN. Introductions tend to sound forced and awkward, and most of the time they barely scratch the surface. Which is probably why this first blog post is so long overdue – I just had no clue how to start turning the cogs here, what direction to go in to get to where I want to go. But seeing as I bought this domain all the way back in September and it’s been collecting dust ever since, I refuse to mill over this any longer. I’ll just get straight to the point, and if you want to find out my favourite band or what country I would go to if I could go anywhere in the world, you’ll just have to keep coming back to this blog to find out. For now, this is what is on my mind.
As I like to say, fast fashion isn’t for everyone. If you follow me on Instagram, you’ve definitely heard me say this before. And whilst I could write more broadly about this – and probably will in a future post – for today I’d like to keep it personal and tell you why it isn’t for me. Fast fashion doesn’t care about people. It doesn’t care about me, and it doesn’t care about you (unless you’re the CEO of one of those companies and then it cares very much). It is unoriginal – it steals independent artists’ designs and doesn’t credit them, it partakes in appropriation, it hides its manufacturing processes from us, and it treats the people who make our clothes unfairly (and that’s a huge understatement). It produces clothes that don’t last and encourages constant, needless consumption. Fast fashion is a big old money making machine, and as far as I can tell, that money only profits those at the top of the industry and never the ones on the bottom. It is greedy and seedy. And the list goes on and on for me….
My disillusionment with fast fashion aside, I have always loved clothing. When I was little I used to pick all of my outfits myself. My mom could not get me to wear trousers until I was six – I was strictly a dress and lacquered shoes kinda girl. I wore lots of frills and lace, and all the colours of the rainbow. When I started primary school, my mother started buying all of my clothes from thrift shops. We lived in a VERY small town in Lithuania, and the alternative would have been wearing the same thing as at least two other girls in my class, because everybody shopped in the same handful of stores. Thrift shops were a guaranteed way to get clothes that were unique and interesting. Those clothes usually came from England and looked very different from the ones in our high street shops. Girls in my class would wear plain turtlenecks and rhinestone jeans (hello 90s!), and I would stomp into school with bell sleeved hippy tops and embroidered jeans. I got called names because I definitely stood out, but I loved those clothes too much to care.
Those thrifted treasures first acquired by my mom are what started my love for secondhand and vintage clothing, and eventually led me to open up my own vintage shop on Etsy this year. What seemed like a spontaneous and slightly random decision to most people around me, made perfect sense to me – I have been wearing and loving this type of fashion for almost two decades now. And as I learn more and more about fast fashion and its consequences, my work is becoming more important to me. My hope for the shop, and this blog, is to open up a dialogue about alternative ways to consume fashion, to meet like minded people who care about the environment and the fair treatment of all those who work in the industry, and to give women more sustainable choices. I’d love for Lucky Threads Vintage to become synonymous with fun, fair fashion in women’s minds, and for this blog to grow into a place of inspiration and shared passion (or at the very least, a fun read on a Sunday morning). I am so excited to see where this goes, and I hope you’ll come on this journey with me! And I’d love to hear from any and all of you – whether you are doing a capsule wardrobe challenge, attending a fashion course, have a killer personal style, love to model, or just love fair fashion, say hello and tell me about your passion, and let’s see if we can create something great together.
Thanks for reading! Till next time,